Our team tailors every training to meet your unique goals.

  • Studio Setup

    Our premium media training takes place in our DC-area studio with top-of-the-line cameras, lighting, and audio equipment to simulate high-stakes interviews.

  • Travel To You

    Our team travels across the country to media train executives and spokespeople in their environment. We make it easy to ensure your entire team is in the room.

  • Live Or Virtual Training

    We offer live virtual trainings to accommodate your schedule, as well as a pre-produced digital media training for your organization to complete on their own time.

When you have the opportunity to share your story with a new audience, you need to leave a lasting impression.

Pinkston’s comprehensive media training equips executives and spokespeople with the practical skills to take command during any interview and maximize every opportunity with the media.

Our team of award-winning journalists and strategists will share time-tested techniques and real-world examples to teach you how to communicate effectively and avoid common interview pitfalls.

We don’t just lecture. Pinkston’s interactive messaging workshop helps your team craft compelling quotes and hone in on surefire stories, before participating in realistic mock interviews.

Understanding the Media

We provide insider insight into what drives news coverage, the rights you have — and don’t have — during an interview, and how to establish important ground rules to ensure you aren’t caught off guard.

Taking Command in an Interview

Great news. A reporter wants to interview youー but how can you make the most of it? Our training prepares you to take control of any interview and deliver the key messages that help you reach your target audience and strategic goals.

Messaging Workshop

People remember soundbites, not stats. Our team helps you workshop and test messaging that is succinct and effective. Ahead of the mock interviews, we develop targeted talking points, discuss topics to avoid, and prepare to deliver memorable quotes.

Mock Interviews

Practice like you play. Utilizing our studio or a virtual meeting, our experienced team of former journalists will simulate realistic and risk-free interviews. We provide thoughtful feedback to help you improve and feel confident when that pivotal interview opportunity comes your way.